What Are the Benefits of a Custom Website for Trucking Companies?

TenTrucks is working to provide trucking and freight companies with end-to-end capabilities with an easy-to-use cloud-based Transportation Management System (TMS), a carrier dispatching service, and custom websites for trucking and freight companies. We know that many potential customers have questions about our custom websites, questions like — why do I need a custom website for my company? Or you may be asking — what are the benefits of a custom website for trucking? 

We are here to help answer these questions and more about why a custom website for your trucking company may be the right choice and may help set your company apart from competitors.

Top 3 Benefits of a Custom Website for Trucking Companies

We know that the first question many companies ask when they are thinking about investing in a brand-new website or any new technology is — why should I spend my money on this? When you spend money as a business owner, it is critical that you understand how that website or technology will benefit your business, how much it costs, and what type of return on investment (ROI) you can expect to see and when you can expect to see it. 

We hope that this short list of the key benefits of a custom website for your trucking company will answer your questions:

1. Create a Professional Brand Image

When a potential customer searches for freight carriers near me and your website shows up, that is the first interaction that individual has with your company and first impressions matter. With a custom-built website for your trucking company that is built by professional website designers to meet your specifications, you can craft a professional brand image that makes you stand out. A professional website helps establish a brand identity for your freight company and with additional content on your website, you can establish a reputation as a professional freight carrier that can be trusted. 

2. Improve Online Visibility and Attract Customers 

When you search your trucking company online, what do you find? Are you at the top of the search results or buried on page three? Visibility is a key component of online success for any business and a website that is built using Search Engine Optimization (SEO) best practices will rank higher on search results pages and has the potential to attract new customers and drivers. In addition to that increased online visibility, a professionally-built website will showcase your services and capabilities, improve credibility with customer testimonials, and make it simpler for potential customers to find the information they need. 

3. Improve Customer Service and Operations

With a custom website, your trucking company can improve customer service and satisfaction, while streamlining operations. Many website platforms allow you to integrate key features like tracking and forms into customer-facing portals that can create a better customer experience and with custom websites serving as a central hub for important information and documents, day-to-day online tasks are simplified. An added benefit of a custom website is the continued optimization and scalability that allow you to add or subtract features based on your evolving business needs. 

More FAQs About Custom Trucking Company Websites

Do you still have more questions about custom websites for your trucking company? We hope that we have provided you with a few more answers in the short list of FAQs below. 

What Are Must-Have Features of a Custom Trucking Company Website?

A common question that many potential customers ask about custom websites is — what features do I need to have on my website? This is important to answer before you invest in a website and you want to have features that can provide service for both your customers and drivers. Online booking capabilities, driver recruiting, SEO-optimized content, continued support, a service area map, and a detailed breakdown of services should be at the top of your wish list.

How Much Does a Custom Trucking Company Website Cost? 

This might be the most frequently asked question about custom trucking websites and it is an important one to ask and get answered. The cost of a custom trucking company website will vary based on design complexity, website size, design features, and available integrations. The price of a custom website can range from a few hundred dollars for a basic website to several thousand dollars for a more complex website with multiple integrations.

How Long Does a Custom Website Take to Build?

Like the cost, the time it takes to build a custom website based on customer design parameters will vary based on how large and complex the website will be. A typical custom website project will take from 6 to 12 weeks from the initial design process to launch day.

READ MORE: Why Choose a Carrier Dispatching Service?

Are you considering a new and custom website for your trucking and freight company? You may have questions like — what are the benefits of custom websites for trucking companies? We hope that this overview of custom websites for trucking has helped answer some of your questions.

Contact TenTrucks today for a demo of our custom trucking company websites!